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Published on:

14th Jun 2021

Sales Video Mastery with Tyler Lessard

Guest: Tyler Lessard

LI: https://www.linkedin.com/in/tylerlessard/

Topic: Visual Selling with Video

Quick Intro

You all know how big of a fan I am of video for sales, and Tyler is going to break it down for us on how to do ti the RIGHT way.

Marketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. Currently VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Aka this man gets VIDEO. 

Short and Sweet/Set the stage 

  1. Visual Selling - Love this term, what is it?

Core Questions

  1. Benefits of Video.
  2. When and where to use. 
  3. Differences between top of funnel and bottom of funnel usage. 
  4. No one is watching - help!
  5. They take too long - what do you say to this
  6. Tips and Tricks to increase results. 
  7. How to get creative/stand out. 

The Tactical Tips: The Big 3. 

If they were to forget everything in this episode except 3 things. What would those 3 things be?

Live Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson. 

Show artwork for Live Better. Sell Better.

About the Podcast

Live Better. Sell Better.
The best source of tactics and strategies to not only improve your sales results, but also your mindset.
Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.

Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.

Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.

We leave no topic untouched.

PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.

But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.

Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.

Now with that, get ready, grab a notepad & let’s get into the good stuff!

About your host

Profile picture for Kevin Dorsey

Kevin Dorsey