Published on:

21st Jul 2020

Making Mutual Action Plans Sexy with Mark Fershteyn

Guest: Mark Fershteyn

LI: https://www.linkedin.com/in/markfer/

Quick Intro: Why Mark - When people hear ‘mutual action plans’ most people start to zone out, but not Mark. 

After being frustrated with losing countless deals in the finish line, he understood the value so much that he straight up decided to start a company DEDICATED to it because it has that big of an impact. 

He realized that at the end of the day, sales is project management. But sales reps don’t have the training or tools to successfully manage projects. 

So he set out to create the simplest way for reps and buyers to collaborate together to ensure no more deals fall through the cracks. 

Short and Sweet/Set the stage 

  1. What the hell is a Mutual Action Plan?

Core Questions

  1. Why do they matter? Why do they help close deals faster. 
  2. Where do alot of people go wrong/common mistakes with MAP
  3. How do you build one the right way?
  4. When should you have one?
  5. How do you make sure THEY do their part.
  6. Collab Selling/Deal Selling
  7. How do you Champion Sell/Get your Champion to sell with/for you? 

The Tactical Tips: The Big 3. 

If they were to forget everything in this episode except 3 things. What would those 3 things be?


Live Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson. 




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About the Podcast

Live Better. Sell Better.
The best source of tactics and strategies to not only improve your sales results, but also your mindset.
Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.

Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.

Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.

We leave no topic untouched.

PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.

But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.

Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.

Now with that, get ready, grab a notepad & let’s get into the good stuff!

About your host

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Kevin Dorsey